PEOPLE

Independent minds. Complementary perspectives. Shared ambition.

Josué Macle

Founder

Josué Macle is an international brand and communications leader with years of experience across luxury, lifestyle, entertainment and technology. He has held senior positions in agencies and global organisations, working across brand strategy, communications, digital and creative direction.

His work covers global brand management, integrated communications, digital innovation and customer experience, with a particular focus on storytelling, content and creative development. He has led international teams at WPP, Razorfish and Dentsu, managed complex multi-market operations and worked with brands including Chanel, Disneyland Paris, Kellogg's, Nissan, Qobuz, Fleur de Miraval, Jimmy Choo and Amani Beauty.

Through ΞNLIGHT, he advises organisations on brand strategy, marketing, communications and business transformation, combining strategic thinking with a strong focus on creative quality and execution.

Oliver Spalding

Special Advisor & Change Strategy

Oliver Spalding is an award-winning strategist with over two decades of experience across agencies and brands. He previously served as Chief Strategy Officer for Publicis Groupe and Digitas APAC in Singapore, having earlier led digital at Nissan Motors GB in London.

His experience includes building regional CRM practices and scaling digital agencies. He was part of the original leadership team that built Digitas into a 1,000-person operation across Asia, and led the integration of six Publicis agencies under the Power of One model.

At Digitas, he achieved the agency’s highest-ever score in Campaign Asia’s Agency Report Card and led work recognised by Campaign Asia, Marketing Interactive, Spikes and The Webby Awards.

At ΞNLIGHT, he designs strategies that blur the lines between brands, consumers, channels and experiences, and advises brands and businesses on how to address change.

Beyond the core

ΞNLIGHT works with a selected network of independent consultants, strategists, creatives, filmmakers, photographers, producers and technology specialists. Bringing together the right people and expertise for each engagement, it can extend its capabilities across disciplines, from strategic advisory and creative development to production, implementation and delivery.

Founded in 2015 as a communications and marketing consultancy, ΞNLIGHT evolved into ΞNLIGHT Stories, extending its advisory work into creative development, campaign creation and production, including films and innovative brand experiences.

Today, as ΞNLIGHT, it brings together the best of both worlds. Senior-level strategic advisory, governance and business transformation meet brand strategy, marketing, creative development and operational expertise.

Working with leadership teams, founders and organisations, ΞNLIGHT helps address complex business challenges, define strategic priorities and turn ambition into action. Its approach combines independent thinking, international experience and a practical understanding of how organisations operate, evolve and grow.

Digital innovation and generative AI are also part of this approach, not as ends in themselves, but as practical opportunities to rethink business models, improve operations, develop customer experiences and create new forms of value.